Choosing stalls for an event

I’ve been asked a few times how I go about choosing which stall holders get a table at each event – Do regular stall holders get priority? Do I choose people who have the most followers on Facebook? And the answer is neither really! I feel very strongly that I want to do everything I can to keep stall holders loyal to Rainbow Craft Events, but equally I also want to encourage customers to be loyal too so having the same 20 stalls at every event isn’t likely to be that popular.

Here are some of the factors I take into account when choosing stall holders for each craft fair:

  • I avoid duplicate stalls. Haivng too many similar stalls isn’t fair for stall holders but also isn’t necessarily very appealing for customers.
  • I choose crafts suitable for that particular event, for example, if someone specialises in making Christmas decorations then they’d be perfect for one of the Christmas craft fairs.
  • I look at the website/ Facebook page/ photos sent to me and choose high quality items I feel customers would enjoy.
  • I don’t necessarily choose people because they have lots of followers on Facebook – sometimes I’ve chosen people for the exact opposite reason, that they’re just starting out and I’d like to support someone who I feel is making great items.
  • I look for craftspeople who live locally to each venue.
  • I always like to find someone who can offer something a bit different so that customers who will hopefully come to many of the events will discover something new each time.
  • I aim to stick as much as possible to handmade items with perhaps 1 or 2 other stalls selling other high quality gifts that I feel would make an interesitng addition to what’s on offer.
  • I try to appeal to both genders and alla ges so try to choose stalls accordingly.

I hope that helps explain. I was so overwhelmed with how many applications I received for the Valentines Craft Fair at Stanwick Village Hall on Sunday 7th February that unfortunately I did have to disappoint some stallholders as there just wasn’t any more room. If you have been turned down, please do not let it put you off applying again for another event as I’ll do my best to fit you in that time.

Finally, I wish you all a very merry Christmas and a happy new year.

PS. As always, comments and feedback are very welcome.

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